Trade Show Know How
A crucial element to the success of a product is getting the Voice Of the Consumer or Customer known in corporate circles as the VOC. Last month, we learned a number of ways to achieve this. However, one of the best ways to get the opinions of a lot of pertinent people is to do Trade Shows, Home Shows, Conferences and EXPOs. Picking the right show will yield a concentration of experts and professionals as well as interested individuals. The bigger the show, the better the exposure. Unfortunately, the higher the cost. As Independent Inventors, we need to get the most bang for our buck.
Skyline Exhibit Craft www.skyline.com is one of the largest portable and custom modular exhibit company in the world. They have nearly 80 dealers in North America, representation in 30 other countries and well over 100,000 clients. So it may be hard to believe that the late Gordon Savoie founded the company in the back seat of his car in 1980. When he realized the principals of a pop up tent could be adapted into making lightweight, versatile trade show exhibits. A real American Dream come true story if I ever heard one. They have amassed over 100 patents in the industry.
Wayne Litsky joined the company in 1996 and in 2006 became a partner as well as the Director of Operations for the South Florida and Caribbean dealership.
Tammy Fernos is Director of Technology and Design. She joined the company in 2005 and is on the forefront of making the dreams of their customers come true.
Together they possess the talent and knowledge to develop the proper strategy to convey the best possible image for the product or service. The amount of possibilities will astound you. On top of that, they will also be giving a number of pointers regarding trade show etiquette like put your cell phone away and engage the public.
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