Don’t Be A Schmeckle
Most inventors, especially newbies, haven’t got a clue when it comes to business etiquette and salesmanship. Even those that do often forget when they prepare for a crucial presentation. So it is no wonder that so few of us graduate to the big leagues. If a potential buyer sees a weak subject line or even worse, nothing in the subject line, they’re going to think, What A Schmeckle! You don’t want to kill your chances before you even begin but who can teach you this priceless knowledge.
Bruce Borenstein, author of “Don’t Be A Schmeckle” “A Road Warriors’ Perspective On Sales In The Fast Lane”. After 30+ years of a stellar career in sales and sale management, Bruce has become not only a true expert on the subject matter but an excellent teacher. He has a common sense approach to some very complicated issues that just makes everything seem so simple.
Mr. Borenstein is also an entrepreneur having founded a number of successful startups in the high tech sales arena and is currently the Principal at PH Advisors which is a business accelerator helping startup companies establish themselves in retail.
To learn more about his background go to his Linked In page here http://bit.ly/2KFaS6r .
If he sounds like the perfect fit for this group, that’s because he is! Whether you are bringing your product to market yourself, planning to license it or sell it outright, you Will need to sell it to a corporate buyer. So you will need to know how to act, what to say and most importantly how to prepare or they will perceive you as just another Schmeckle.
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