Direct Response TV
Need I say more? There is just no other venue that can match the connection between inventors and serious money and AllStar Innovation is committed to making that happen. Check out the video on their home page https://allstarmg.com/ . However, there is a catch. They must get thousands of submissions every year. Most are a lot alike. As I recall, there were several different blankets with sleeves that all failed miserably before AllStar brought out the Snuggie we all know and love.
Gary Sullivan is a true veteran of the industry having spent the last 15 years working in it. He knows what makes a good match and how to develop it into a winner. This is completely opposite of the stuffy world of corporate licensing. They have a different focus and you need to understand that focus to make a serious contribution to the field.
Gary will enlighten us all as to what they look for in a product, how to present it to show its’ maximum potential and (as they say in their commercials) much, much more. Granted, even though AllStar makes it easy, getting in the door is hard enough. That is just the beginning of the process.
There is testing and retesting to increase the odds of this being a winner. They then use that data to further development the product as well as the marketing strategy using Customer Relationship Management CRM, omni-channel advertizing techniques, digital and social content to drive customer demand across the entire retail ecosystem, as you may have guessed, it doesn’t stop there. Next comes global sourcing, on line and retail sales, all the things that can make an inventors’ head explode.
Mr. Sullivan will give us an insiders’ over view of how all this comes together but will be mainly focused on how You can get in on the action.
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