When it comes to inventing, some may say he is a Jack Of All Trades but I call him the Master Of All. Everything from prototyping to marketing to licensing to manufacturing to selling on line to patent searching, composition, prosecution, defensive actions, on and on and on. If it has anything to do with inventing he knows all about it.
Jack Lander is the Man! I met him when I was first starting out in 2002 at the Yankee Invention EXPO in Waterbury CT. I went to every one of his lectures and would inundate him with questions after each presentation.
He has been writing a monthly column in Inventors Digest since 1996 covering every topic imaginable. His recent article, ” Pitching In Quarantine” has a lot of great ways to get your product noticed in these troubled times. I am sure he will be bringing some of that information into this presentation.
Although he will field questions regarding any facet of inventing, Jack has detected a weakness in the independent inventor community and that is sell sheets. Even professionally produce sell sheets usually take on the characteristics of the author. So the person who is great at selling cosmetics and clothing to women might use the same style to try to sell power tools. Let’s face it, that’s not the right fit.
The craft of crafting sell sheets that really Sell is an art as well as a strategy. There is no one else that I know who can blend those ingredients into a compelling proposition better than Jack Lander.
Those of us who signed up for Paul Olsen of Polygroup’s wish list know the value of a great sell sheet. Everything is submitted on a sell sheet. The company goes through them, pick out what they like. Then show them to the buyers from WalMart and what they pick out becomes their new line.
If you want to become somebody’s New Line, you are going to need to create an incredibly powerful sell sheet. How can you learn how to produce a sell sheet that can get results? By registering at the link below, then following the instructions in the return email, attending our webinar at 1:00 pm EDT on 8/8/20. No recording will be made. Show up or miss out on this key to your success hosted by the Inventors Society of South Florida a 501 (C) 3 non-profit organization.
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