Holy Poo !
You Won’t Believe This!
I have been writing about this invention since the days of our monthly newsletter because it embodies and the story behind it shows how to create the perfect invention. First, it fills a long felt need with a simple inexpensive solution based on a ton of research.
Judy and Bill Edwards are going to tell us the story behind how Squatty Potty, a simple little stool, went from a way to help with Mom’s elimination issues to a Multi Million Dollar product.
Back in 2010, Judy was having problems with constipation and hemorrhoids. She consulted a therapist who suggested that she try using a step stool to imitate a squatting position. Subsequent research uncovered that people in the Middle East who still use the squatting method as they did for centuries have very little to no bowl issues. Colon cancer is almost unheard of.
Unfortunately, Judy tried everything from piles of books to various stools and couldn’t find anything that worked with our western toilets. So her son, Bobby, a successful designer and contractor, started making prototypes in the family garage. Finally, he came up with a design that worked.
They started giving them to fiends and family as Christmas gifts, who found them very useful. Then the family got serious. They developed a name, a sales pitch, a website, got a patent, and 2000 units from China. As you might expect, they were met with skepticism. Undaunted, Bobby started sending them out for FREE to Doctors, health bloggers and other people with influence. The company grossed over a Million Dollars in their first year.
Doctor Oz had them on his show. Howard Stern, became a fan. Then they hit a wall and sales started to fall. That is when, after 2 tries, they got on Shark Tank and the product exploded into a Ship Load of associated products, which you can buy here https://www.squattypotty.com/
As you all know, the devil is in the details. The family’s bathroom humor is definitely part of the charm and success of the product. They even put out a commercial with a Unicorn that poops rainbow colored ice cream. This is your opportunity to meet the folks and learn how you can adapt their methods to your projects.
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