Product Validation
This IS the most important step to bringing a successful product to market that almost every independent inventor never does. Fortunately, I am not part of that group. I have a whole shelf in my garage filled with so, so prototypes and file draws full of research. That doesn’t mean that I’ve given up on these projects. I get excited when I think of an improvement. There is nobody more qualified to speak about this subject then this month’s speaker.
Marcy McKenna is an award winning inventor and entrepreneur having successfully design, developed, marketed, and launched over 40 of her own products via home shopping (QVC & HSN), ecommerce and in just about every big box store that you can name.
The combination of Marcy’s depth of product development experiance and breadth of knowledge in the consumer product marketing space has uniquely positioned her as a highly sought after consultant and brand strategist for consumer product that span multiple categories in home shopping, ecommerce, and traditional retail.
Like many successful inventors, Marcy finds passion in helping her fellow inventors find success in bringing their product ideas to life. To that end, she founded and runs the Woman Inventors Club of America and does speaking engagements all over the country. Over the years, she’s also become known for her helpful inventor and entrepreneur related video content that can be found on her You Tune channel https://bit.ly/3I8KaiH and on her other social media platform https://bit.ly/3piJ2lE .
In 2023, Marcy embarked on an exciting new venture with the Live Shopping platform Market.live, where she is now hosting a weekly Live Series called “InventHer Live!” that helps build awareness for the independent inventor community, while also helping inventors gain meaningful exposure for their product via Live Shopping.
Her website www.marcymckenna.com is a treasure trove of interesting information. Click on the Inventor tab to get access to 3 Great articles but don’t do what I did. I planned to check it out and return later for an in depth read. It wouldn’t let me back on. So when you go, have the time to read them, print them out or download them.
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