Selling To Stores
Before you can sell to consumers at retail you have to sell your product to the retailer. You have to convince them to take your product, that they know it will sell well, and that it’s worth giving your product a chance to sit on their valuable shelf space. In business, nobody likes to gamble! Fortunately, there are tools and methods that you can use to create a compelling proposal and we have not one … not two … but three experts in the field, who have each created new industry standards, to help you.
Shari Nomady and Yvette Brown met while working for a large corporate marketing agency. They soon realized that their personalities complimented each other and not so much the company that they worked for. So they decided to start their own company Xpromos in 1989. Here is a link to their website https://www.xpromos.com/ .
As with any startup, they struggled through a number of difficulties but got their big break from a former colleague who just took a job at Mattel. They came up with a brilliant strategy that actually changed the industry. There is a lot more to that story but I’ll let them expound upon it.
I’ll just say that promotion is an art and these ladies have perfected it into a science. From there they went on to produce similar results for other major corporate clients like Makita Tools, Glidden Paint, Sony, Slinky, and Virgin Atlantic to name a few. Hearing their war stories will enlighten you and possibly inspire you to develop some campaigns for your products.
Oh, remember that colleague I mentioned. When she left the company she went a different route.
Cathy Parks created an entirely new customer category for Barbie, who was already a household name, and drove sales from multi millions into the Billions. Her expertise comes from a unique blend of product development, marketing skills and sales prowess that puts her in a category of her own. It is from these experiences that she developed the 5 step Parks Method.
The three are back together again and have developed an intensive program specifically for inventors to teach them How To Sell To Stores. They will be giving us a preview of that program.
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