The Real Deal
Stephen Kerr is an incredible person. He is an MD, a very busy surgeon, an inventor, a medical device manufacturer, an author of both medical articles, and the book “How To Develop Your Product Idea Without Going Broke”. It is that publication that will be the basis of his zoom presentation for us.
Let me tell you, I have read all sorts of books on inventing. However, this is possibly the best that I have ever read. It is concise (only 109 pages), packed with useful information ( some, that you won’t find anywhere else), presented in a step by step formula, that I found fascinating.
Very early on, he identified a problem that I have found with most inventors. They fall in love with their solution to a problem. Thus, closing their mind to any other solution. This is deadly to the process and usually ends in failure.
Alternately, he suggests, to research all the existing solutions to the problem, then develop a better answer. This could be a reduction in the cost or possibly an improvement that is easier to use, etc..
Another thing that I found fascinating was how deep he, personally, gets into a problem. In one instance, he was working on a fashion product. So he bought a sewing machine and studied some U Tube videos on the subject. During another project he had a machinist show him how to use a lathe and milling machine. After which, he bought a pair of used machines for his shop. To me, that’s the Real Deal.
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